Resource Center

Welcome to A 25 Hour Day's Resource Center!

The following product reviews are provided for informational purposes only.  We hope that you find them helpful. 

Please note that product links will generally take you to sites that are outside of our team's control.  Over time, some products may be taken off the market or updated, so if you find a link that is out-of-date or broken, please let us know so that we can make the appropriate edits.

** If you are looking for Joy's articles, you will find those at
    our regular blog:   www.TheProductiveEntrepreneur.com. 

Time Management Secrets For Working Women

Time Management Secrets For Working Women
Where to buy: www.amazon.com

The author of Time Management Secrets For Working Women, Ruth Klein, is a business and career coach. She coaches businesses, professionals, college students and moms. Her goal is to help people, especially women, to find a better balance between career and home life. Today’s working women have to manage families and work and endless tasks each day.

In her book she teaches women how to make the most out of their time at work, to have success in their career, as well as at home. She provides lots of practical advice on how to be organized in a way that gets lots of tasks done quickly and efficiently.

Some examples of her chapters include topics on:
How to not feel guilty when self-indulging
How to make time for love
How to take control of your schedule
How to beat stress
How to organize your desk to reflect priorities
The telephone, cell phone and email: the women’s best and worst friends
The pros and cons of working from home
Learning to relax while still getting things done.

Ruth Klein empowers women to rise above the demands of their lives, while at the same time beating stress and getting the most out of every day.

The Power of Outrageous Marketing

The Power of Outrageous Marketing
Where to buy: www.nightingale.com

Joe Vitale, the author of The Power of Outrageous Marketing, is a very successful hypnotic marketer. Through his audio program that runs on 6 CDs, he will teach you the ten proven secrets of titans, tycoons and billionaires to get rich in your own business. You hear stories about Harry Houdini, Martha Stewart, P.T. Barnum, Richard Branson, Madonna, Donald Trump, Mark Twain and other amazing people, who attracted the most attention and money with the least amount of time and effort.

In his audio book he passes on his extensive writing experience to you. He teaches you to write a book, how to negotiate to get what you want, how to give the best speech of your life, how to write hypnotic ads that increase your sales, how to get free publicity for your business and more.

By following Joe Vitale’s strategies in his audio series, you will be able to increase your business success in a short time.

The audio program comes with a 100% unconditional guarantee for 1 year.

Press Equalizer Software

Press Equalizer Software
Where to buy: www.pressequalizer.com

Press Equalizer Software is an easy-to-use press release software created by internet experts Rod Beckwith and Jeff Alderson. This software gives you – with the least amount of time and effort – the highest possible ranking on search engines including Google.

On purchase, the software is easy to download and install on your computer. There are no monthly fees. Once downloaded, you have to fill in a few blanks and the software distributes your press release to a list of special submission sites daily, weekly or monthly. Within the shortest time possible, you should automatically get up to 100 high quality backlinks and increased targeted traffic to your site.

The software includes 12 unique step-by-step templates to help you write your press releases. Press Equalizer also teaches you to know what to include in your press releases to get the best results possible.

For more information on how to achieve higher rankings and increase your profits, go to www.pressequalizer.com.

Mothers on The Fast Track

Mothers on The Fast Track: How a Generation Can Balance Families and Careers
Where to buy: www.amazon.com

Mary Ann Mason, together with her daughter Eve Mason Ekman, are the authors of Mothers on The Fast Track: How a Generation Can Balance Families and Careers. In their book they try and answer the question ‘why women are falling off the fast track?’ In other words, why – when the number of women graduating from university has steadily increased over the past decades – is the number of women in the top ranks of companies still not rising?

The authors have written the book for young women thinking about how to combine their career with starting a family.  It also provides support and guidance to older women trying to establish themselves again after taking a time out to raise children in their previous careers.

Examples of the chapters included in the book are:
* The Student Years: 18 to 32
* The Make-Or-Break-Years: 30 to 40
* The “Mother Problem”: Up, Out or Sidelined
* Mother’s Choices: Staying the Course, Opting Out, or Dropping Down
* Beyond the Glass Ceiling: 40 to 64 and beyond
* Second Chances for Mothers on the Fast Track

The book benefits from stories and advice from many interviewed women. It gives the reader a look at the many challenges mothers face in balancing careers and family.

How To Use Blogs & Ezines Together To Grow Your Business

How To Use Blogs & Ezines Together To Grow Your Business (CD)
Where to buy: www.publicityhound.com

Joan Stewart, the publicity expert, created a 70-minute recording of an interview with Don Crowther.  Don Crowther is a public relations expert, blogger and ezine publisher.

The interview covers topics such as:
* What is an ezine and why is it so powerful and successful
* Double opt-in ezine
* What is a blog and why is it an effective marketing tool
* Why you should have a blog
* How blogs help you to make money
* Why some companies have more than one blog
* Successful topics that draw people and allow you to make the best profit
* Why you should use ezines and blogs together for maximum effect
* How to use your blog and ezines to attract people to other websites that sell products and earn you commission
* Learn about key elements that drive traffic to your blog
* How to bypass spam filters, so your ezine makes it to your audience
And more

If you are looking to grow your business using ezines and blogs, this CD gives you valuable tools and information on how to achieve success. You can also download an electronic transcript of the interview together with the CD.

For more information, go to www.publicityhound.com.

How to Find a VA to Help with Publicity

How To Find a Virtual Assistant to Help With Your Publicity Campaign (CD)
Where to buy: www.publicityhound.com

Joan Stewart, a publicity speaker, trainer and consultant, compiled the “How to find a Virtual Assistant to Help With Your Publicity Campaign” after interviewing two very successful Virtual Assistants, Cindy Greenway and Diana Ennen.

The CD covers topics including:
* Tips on the best places to look for a VA
* What questions to ask to hire the right candidate
* Why hiring a VA is worth your while
* How much do VAs charge
* How VAs can find the right journalists for your genre
* Tips on finding multilingual VAs
* How your VA can manage your time and appointment calendar
* Which programs VAs use to answer your phone and emails to free up your own time
* Which software VAs should have and which ones you should provide
* What publicity work the VA can do for you
* How to know which VA is the right one for you
* How to teach your VA to take over a vast amount of your publicity campaign
* And more

By hiring the right VA who can take over part of your publicity campaign, you can generate more publicity and business while still having time to focus on other important parts of the business.

When ordering the CD, you can also download a 5 page handout which includes checklists and lots of tips and resources.

For more information, go to www.publicityhound.com.

Duct Tape Marketing

Duct Tape Marketing: The World’s Most
Practical Small Business Marketing Guide

Where to buy: www.amazon.com

Duct Tape Marketing is a resource that all small business owners should have in their library. The author, John Jantsch, has provided a step-by-step marketing system with effective strategies and tools for small business owners to understand the market and grow their business. Jantsch’s insider knowledge comes from working in the field of marketing for over 20 years.

Examples of the topics discussed within the book are:
* Identify your ideal client
* Discover your core marketing message
* Create products and services for every stage of client development
* Run advertising that gets results
* Earned media attention and expert status
* Turn prospects into clients
* Commit to your marketing with a plan, budget and calendar
* A website that works day and night
* And many others

John Jantsch’s book gives you no nonsense practical advice on how to make your marketing stick. It is written in a clear and concise manner with lots to great ideas to increase your business profit.

For more information on John Jantsch’s book, go to www.amazon.com.

Word Of Mouth Marketing

Word Of Mouth Marketing:
How Smart Companies Get People Talking

Where to buy: www.amazon.com

Word Of Mouth Marketing is a resource with lots of practical tips on how to achieve positive word of mouth. The author of the book is Andy Sernovitz, a marketing expert.

He explains the essential concepts of word of mouth marketing and how to actually put it in motion. You will learn about the Five T’s that make word of mouth work:

* Talkers – Who will tell their friends about you?
* Topics – What will they talk about?
* Tools – How can you help to make the message travel?
* Taking Part – How can you join in the conversation?
* Tracking – What are people saying about you?

Andy Sernovitz provides easy to implement word-of-mouth marketing strategies and must do’s for a successful word-of-mouth campaign. Read this book and understand why some expensive advertising campaigns fail to make any money, while other simple word-of-mouth campaigns achieve a high increase in sales.

The Word Of Mouth Marketing book is a compact and useful guide to make you a better and more influential word of mouth marketeer.

The book also features a Foreword by Seth Godin and an Afterword by Guy Kawasaki.

 

Twitter Power

Twitter Power
Where to buy: www.amazon.com

Twitter Power, by Joel Comm, introduces the concept of incorporating Twitter into your marketing strategy to broaden your entrepreneurial success. He is an expert on Twitter and its power within the internet and he passes on his knowledge and strategies through his book.

He starts his book by giving an introduction and overview of the social media landscape and the different types. He answers questions like: What is Twitter? Why is Twitter so powerful and what can it do for you? He then guides you through the right way to get started on Twitter, from signing up to creating and designing an inviting Twitter profile, how to send your first Tweet and how to become a follower.

Other chapters include:
* Building a Following on Twitter
* The Magic of Connecting with Customers on Twitter
* Leveraging Twitter for Team Communication
* Using Twitter to Help Build Your Brand
* Levering Twitter to Drive Behavior in Your Followers
* Legal Considerations
* Building Powerful Solutions on top of the Twitter Platform
* and other related topics.

The book also features a 30-day plan to dominate twitter and get the best possible results.

If you are looking for a common sense book on Twitter, how to get started and how to apply it to your business, this is an excellent book to consider.

The Well Fed Writer

The Well Fed Writer
Where to buy: www.amazon.com

Peter Bowerman, the author of The Well Fed Writer, is a successful copywriter, author and columnist. The Well Fed Writer is a resource guide on how to make money and be financially self-sufficient as a copywriting freelancer for clients ranging from small to large companies.

The newest version of his book is an update of the original title. It gives sound advice and valuable strategies on how to reach freelance success. He explains what it takes to be a freelancer, why you would want to be one, necessary writing abilities, how to reach prospective clients, cold-calling and many other must-read topics relating to copywriting.

If you are a copywriter who wants to achieve higher success or a beginner starting out, Peter Bowerman’s newest book is a guide you should read. It has been endorsed by other well-known and successful copywriters, including Bob Bly, the copywriting guru.

For more information, go to www.amazon.com.