The best content in the world won’t do any good unless there are people who are reading it. Marketing the content written for a website is one of the most important aspects in creating a site of value.
Knowing which form of marketing your content isn’t as tricky as it may seem. The Internet offers tons of effective marketing strategies and most are easily accomplished. The following are 10 ways in which you can market your content and start building your customer database in the process.
1. Create a Blog – A blog allows a marketer to constantly add new information targeted to a particular audience. Many potential customers will use a blog to get a better idea of the company they are dealing with. They also find out what you have to offer, such as product reviews, articles, reports and more.
2. Write an eBook – An eBook about your product or service can be written and distributed to current and potential customers. A fee could be charged, it could be offered as a free gift with a subscription to the site, or as a free gift to get people to your website, also known as viral content.
3. Create a Forum – Create an online forum where your customers can discuss the topic of your products or services.
4. Write a Newsletter - Create an newsletter detailing the latest happenings within your company and distribute it weekly or monthly.
5. Start a Podcast – Talk about your product or service and record it as a podcast. Require your customers to subscribe to the podcasts in order to capture possible leads or simply use it as a way to generate buzz about your products.
6. Put a Video on YouTube – Create a short but informative video about your website and post it on YouTube. Creating a link in your user information will allow people to go directly to your site after they have watched the video.
7. Set Up an RSS Feed – If you update your content on a regular basis, offer an RSS feed option on your site so customers can be alerted when you post new information.
8. Utilize Social Media – Social networking is on the rise and is one of the best ways to market your product to the masses - for free. Popular sites include Twitter, Stumble Upon and Facebook.
9. Webinar – Hold a live webinar on a topic that relates to your business. Charge a fee for customers to attend. Offer the webinar for a nominal fee of $1 to generate interest and build your client base.
10. Teleseminars – Record a sales presentation as a teleseminar and charge a fee for listeners to gain access. Yet another great way to capture lead information.
Want to put content marketing to work in YOUR business?
Podcasting is a great way to build a relationship with your audience. One marketer got so much business from his podcast that he had no time to produce his podcast
Posted by: David Jackson | July 06, 2009 at 10:04 PM