The Productive Entrepreneur

How Often Should You Produce New Content?

Producing web copy for a site is something, which if done correctly, takes some time to create. Many copywriters know the value of well-written copy and are constantly changing the copy on their websites to keep up with the demand of their targeted audience. The question is, how often should you produce new content?

It all depends on the type of content you are talking about and how well it is or isn’t performing for you. Let’s take a closer look. 

 

Sales Copy Content

There are a few factors in determining how often you should change or produce new content. If you follow your rankings on any of the popular search engines and you see your rank drop, then you may want to freshen up your content to help move you back up the ranks.

Creating keyword rich articles that can be distributed throughout cyberspace will help to increase your rankings and put you back in the spotlight.

If your site offers something for sale, it is wise to change the content up when you have a new offering such as a free or discounted offer.

There is no need to completely re-do your entire website as this may confuse dedicated visitors when they come to the site in search of something they had found there before.

Obviously, if your site is doing well in attracting new visitors and subscribers, you probably won’t need to change your copy.

However, it wouldn’t hurt to tweak it here and there to keep it fresh and on the search engines radar.

Tweaking the sales copy on your site and performing maintenance is suggested. However, if you’re one of the lucky ones whose copywriting produces quality leads and your sales are through the roof, then leave it and think of the old adage “If it isn’t broke, don’t fix it.” 

 

Blogs or Informational Site Content

If your content is in blog form, it is imperative to your readers to have fresh content an either a daily basis or every other day. A blog is something where readers want and wait for new content to be published. You need to keep this content as current as you can so in order to keep and increase your readership. 

As for informational sites and article marketing techniques, the more information you can give visitors and potential customers, the better. Search engines love fresh content and so does your audience.

Keep the quality content they’ve come to know and love coming and they’ll keep coming back again and again.

 

 

Want to put content marketing to work in YOUR business? 

http://tinyurl.com/mavdax

 

Five Tips to Creating E-products

While the dot-com boom has pretty well subsided, savvy businessmen and women are still making a pretty penny using the internet.  The key to making money is to know what you’re doing and how to market yourself.  One great way to make money is through e-products. Here are five tips on how to achieve it:

1.  Go with what you know - There are certain products online that are going to sell better than others.  You can probably figure out what these are just by looking at the number of available products.  The problem is if you go with a popular topic, you’re going to have to compete with a lot of other products, so you’ll need something to stand out. 

That’s why it's good to at least start with something you know.  An e-book about dogs is going to sell better if it’s written by someone who has been breeding dogs for ten years rather than being written by some guy who thought he could make a lot of money researching and writing about dogs. 

2.  Big technology, little prices - There are all kinds of programs out there to help you make quality products easily and effectively.  Contrary to popular belief, they don’t have to cost you an arm and a leg.  They just require you to do a little research and know what you’re looking for ahead of time. 

For instance, do you want to make instructional videos?  You can now get quality digital video and lighting equipment online.  How about instead of describing how to do something on the computer, just buy a program to record everything on your computer screen as you do it?  This is also a great option for the camera shy.

You can also buy affordable software to record audio conversations through your computer.  This means you can do an interview or conference call and have it practically ready to sell right away.

If you do some product searching and mix in a little creativity, there’s no telling what you can do.

3.  Start small - If you try to create a stellar product right away, you’ll probably fail miserably.  Start on a scale you can handle.  Once you start the money coming in, you can use it to upgrade your equipment while you also improve your skills.

4.  Marketing, Marketing, Marketing - Making a good product is a great way to bring in money.  But if creating that product is all you do, there’s a 99% chance you will make precisely $0 (minus any production costs, of course).  The key to making money is marketing your product.  You can do this by paying someone to do it, or by learning to do it yourself.  Paying an experienced person is going to get you a better start in the beginning, but depending on how much time you can devote, learning to do it yourself may be a better investment in the long run. 

5.  Be creative - When people are purchasing e-products, there are generally tens, if not hundreds or options for them to choose from.  In order to stand out, you have to do something different, something special.  Often, you just need to be a little silly.  When creating your product, take some time to think about what you can do to make it really pop.  It might take a while, but it will be well worth your effort.   

Increasing Online Sales Through Quality Content

The simple task off adding quality content to a site can mean the difference between generating more sales or driving away prospective customers. Creating something unique and creative enough to grab the attention of the reader is the key to a successful business.

There are a few simple ways you can increase your sales with content. The following are a few examples of ways to bring in the customers and keep them coming back for more.

List Capture – The easiest way to build a list of potential customers if to offer something on your website for free. It could be as simple as a free report detailing more information about your product or a free copy of an eBook you have written.

Enticing the customer to want to sign up for something will allow you to retain a list of customers to use to further in your marketing efforts.

Promotion – Promoting your product throughout the content of your website is the best way to get a customer interested.

Place a graphic of your product and make it clickable so when a customer clicks on the image they will be taken to a sales page about the product.

Once the customer is there, give them the option to either buy the product or receive more information about the product. This again, allows you to develop a list of potential customers who you can then market to.

Keywords – Perhaps the best way to drive traffic to your site and gain customers is by writing content rich content with keywords for greater search engine optimization (SEO). Providing these keywords will help your website reach the top of the search engines and bring more customers to your site.

Knowing which keywords to use requires some research on your part.  There are many sites on the web, which will allow you to plug in a word and display how many people search for it on the web.

Use these tools to plug in some of the keywords from your content and then properly place them throughout your content. The words need to be placed organically so the content remains in a natural, flowing manner and not forced.

Implementing one or all of these strategies will help get sales coming in and keep them coming in the future.

 

Want to put content marketing to work in YOUR business?    http://tinyurl.com/mavdax

Are Your Registered for Tomorrow's Free Teleclass?

Tomorrow, June 5th at 12 pm, the Midwest Business Academy is offering a free teleclass with Tom Marquardt, “The Profit Repairman®.” In "Unconventional Marketing Strategies for Small Business Owners", you'll learn:

• How to market less (and sell more) by targeting your demographics and differentiating your products and services

• When should you jump on the band wagon to coordinate marketing campaigns with trends and when you shouldn’t

• Creative, practical ways to prospect and generate new revenue which will leave your competition scratching their heads in amazement

• What is the #1 source of business you have at your fingertips to make your revenue soar

• Proven techniques to boost revenue with results you can take to the bank, but where most business owners drop the ball

If you're not already registered, click here! 

Upcoming "Unconventional Marketing Strategies" Teleclass

Small business owners are struggling now more than ever to grow revenue. Cash flow is limited and return on investment (ROI) dictates where this money is spent. You need to question where to invest marketing dollars…how to measure performance…and what to expect from ROI. Your marketing budget must be invested wisely or you will suffocate your business-- your pipeline will dry-up and your existing client base will disappear.

Tom Marquardt, “The Profit Repairman®,” understands the struggles small business owners have in determining where to invest marketing dollars to get the biggest bang for the buck. With over 20 years experience as a successful small business owner and consultant, Tom shares his knowledge and experiences with you as he teaches how to reach your ultimate goal…Profit!

On Friday, June 5th, at 12 pm, the Midewest Business Academy will feature Tom in "Unconventional Marketing Strategies for Small Business Owners. You will discover:

How to market less (and sell more) by targeting your demographics and differentiating your products and services

When should you jump on the band wagon to coordinate marketing campaigns with trends and when you shouldn’t

Creative, practical ways to prospect and generate new revenue which will leave your competition scratching their heads in amazement

What is the #1 source of business you have at your fingertips to make your revenue soar

Proven techniques to boost revenue with results you can take to the bank, but where most business owners drop the ball

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About the Speaker:

Tom Marquardt, The Profit Repairman® is a Dynamic Speaker, Results Driven Motivator, Educator, Successful Business Owner for over 13 years, Expert Business Analyst and Consultant, Published Author and Columnist, Radio Talk Show Host, a Radical Sales and Marketing Professional and a graduate of Indiana University. Tom’s latest book for increasing success rates is titled MY little BLACK BOOK TO SUCCESS and he is known as “The Profit Repairman®.”

You can learn more about Tom at his website: 
http://www.theprofitrepairman.com