The Productive Entrepreneur

5 Tips for Choosing Effective Marketing Content

Content marketing is the best way to get information to your clients or customers. This is also the perfect way to gain the trust of your customers and increase your sales. The problem is choosing the most effective type of content and presenting it in an attention getting manner. Here are some tips on choosing the most effective content for your content marketing.

1. Point out the competition’s mistakes. People, in general, want to avoid painful experiences as much as possible. Pointing out all the ways your competitors fail to make life easier for your potential customers works to your advantage. Top ten lists on this kind of thing such as “10 most common mistakes” or “10 things you don’t want to do” are especially effective in driving people to you, rather than your competitor. I’m not saying you should specify or point fingers at specific competitors here. That’s not professional. Instead, use general statements and point out what makes your company better than others.

2. Give out industry “secrets.” They are not really secrets but if you let people think they are then their trust in you grows. Create content with bulleted lists showing how to do things faster and easier or how to make something work better. People love lists about things because lists are easy to filter through and pick out those points that pertain to them specifically. They also help people retain the information.

3. Organize it for them. One of the biggest hurdles for some people is the organization of certain things. Do the work for them by giving them plans and ways to organize things to make their life simpler. If you can make something straightforward and easy for someone, they will appreciate it and repay you with their business.

4. Answer common questions. When you're discussing a common problem or situation, people tend to have the same questions. By providing the answers before someone even asks the questions, you make them feel more comfortable. It gives them the impression your company truly cares about them and their needs because you’ve taken the time to learn what they want or need.

5. Latest trends reports. This is a way to help your clients and customers keep up to date with the latest information from your company. This type of content lists the newest information or technologies and explains them in an easy to understand fashion.

Effective content marketing is all about continually giving the client or customer whatever information they deem useful. It demonstrates to prospects your company is paying attention to the needs of their clients and responding in an resourceful and expeditious manner. If the frequency and/or quality of information begins to slow down, your client base will begin to find another source of information, taking their sales dollars with them.

Making use of a freelance writing service is a good way to fulfill the needs of consistent and effective content writing. By using writers to help create your content, you can easily continue to provide fresh, new content. Once you have the articles, reports and other documents, offer them to your customers freely through email or a blog. Not only will your customers thank you in replies and comments but, more importantly, with their continued loyalty.

10 Ways to Market Your Content

The best content in the world won’t do any good unless there are people who are reading it. Marketing the content written for a website is one of the most important aspects in creating a site of value.

Knowing which form of marketing your content isn’t as tricky as it may seem. The Internet offers tons of effective marketing strategies and most are easily accomplished. The following are 10 ways in which you can market your content and start building your customer database in the process.

1. Create a Blog – A blog allows a marketer to constantly add new information targeted to a particular audience. Many potential customers will use a blog to get a better idea of the company they are dealing with. They also find out what you have to offer, such as product reviews, articles, reports and more.

2. Write an eBook – An eBook about your product or service can be written and distributed to current and potential customers. A fee could be charged, it could be offered as a free gift with a subscription to the site, or as a free gift to get people to your website, also known as viral content. 

3. Create a Forum – Create an online forum where your customers can discuss the topic of your products or services.

4. Write a Newsletter - Create an newsletter detailing the latest happenings within your company and distribute it weekly or monthly.

5. Start a Podcast – Talk about your product or service and record it as a podcast. Require your customers to subscribe to the podcasts in order to capture possible leads or simply use it as a way to generate buzz about your products.

6. Put a Video on YouTube – Create a short but informative video about your website and post it on YouTube. Creating a link in your user information will allow people to go directly to your site after they have watched the video. 

7. Set Up an RSS Feed – If you update your content on a regular basis, offer an RSS feed option on your site so customers can be alerted when you post new information.

8. Utilize Social Media – Social networking is on the rise and is one of the best ways to market your product to the masses - for free. Popular sites include Twitter, Stumble Upon and Facebook.

9. Webinar – Hold a live webinar on a topic that relates to your business. Charge a fee for customers to attend. Offer the webinar for a nominal fee of $1 to generate interest and build your client base.

10. Teleseminars – Record a sales presentation as a teleseminar and charge a fee for listeners to gain access. Yet another great way to capture lead information.

What are your most productive content marketing techniques? What doesn't work for you? I'm always interested in what my readers think! Leave a comment and let me know!

How Often Should You Produce New Content?

Producing web copy for a site is something, which if done correctly, takes some time to create. Many copywriters know the value of well-written copy and are constantly changing the copy on their websites to keep up with the demand of their targeted audience. The question is, how often should you produce new content?

It all depends on the type of content you are talking about and how well it is or isn’t performing for you. Let’s take a closer look. 

Sales Copy Content

There are a few factors in determining how often you should change or produce new content. If you follow your rankings on any of the popular search engines and you see your rank drop, then you may want to freshen up your content to help move you back up the ranks. Creating keyword rich articles that can be distributed throughout cyberspace will help to increase your rankings and put you back in the spotlight.

If your site offers something for sale, it is wise to change the content up when you have a new offering such as a free or discounted offer. There is no need to completely re-do your entire website as this may confuse dedicated visitors when they come to the site in search of something they had found there before.

Obviously, if your site is doing well in attracting new visitors and subscribers, you probably won’t need to change your copy. However, it wouldn’t hurt to tweak it here and there to keep it fresh and on the search engines radar.

Tweaking the sales copy on your site and performing maintenance is suggested. However, if you’re one of the lucky ones whose copywriting produces quality leads and your sales are through the roof, then leave it and think of the old adage “If it isn’t broke, don’t fix it.” 

Blogs or Informational Site Content

If your content is in blog form, it is imperative to your readers to have fresh content an either a daily basis or every other day. A blog is something where readers want and wait for new content to be published. You need to keep this content as current as you can so in order to keep and increase your readership. 

As for informational sites and article marketing techniques, the more information you can give visitors and potential customers, the better. Search engines love fresh content and so does your audience. Keep the quality content they’ve come to know and love coming and they’ll keep coming back again and again.

Last Chance to Register for Today's Free Teleclass

Be sure you are registered for today's free teleclass, "Unlocking the Secrets of LinkedIn" with Raymond Chip Lambert! The class begins at 3 pm today, May 22nd.

If you still need to sign up, click here now!

Content Marketing: Using SEO for Better Exposure

Once you have decided to populate your website with great information through content marketing, you need to make sure people can find the information. The best way to do this is through Search Engine Optimization. Also known as SEO, this is a way to properly optimize your website for search engines which can bring more hits to your website via your content.

SEO is mainly accomplished using keywords throughout your articles and website. Keywords are specific words picked up by search engines when people are looking for a certain term and the more you use them, the more likely you will be placed near the top of search engine results. There are ways to see how effective your keywords are through specific tools available online.

The first of these is a Google keyword analysis. You can run this program on any site you have. This tool will scan you website’s content and list all of the specific keywords contained on the site. It will appear with a rating showing how competitive the particular search is at the current time. This tool is designed to help you discover what keywords on your site are the most commonly searched to find the type of services you offer.

Another tool is called Wordtracker, and it does a little more in depth searching than the Google tool; however, it’s not free. This software works through inputting either your entire site or the individual keywords you want to use. It will then scour the net and deliver the most commonly used variations of your keywords so you know what words to add to your site to increase traffic.

Using keywords based on your website's content is the key to having SEO be truly effective in bringing more people to you. Using keywords just because they are popular, but are not related to your content won't bring you any traffic interested in your services or products. You can also add keywords in several ways, other than simply adding them to your content. One of the best uses of keywords is within the titles and subtitles of your pages, as well as the meta-tags of your site.

One trick is called keyword bubbles. They are a collection of your keywords, all of them, in one spot. These bubbles can be placed on every page of your content. This opens up the site to more potential search hits, which will list your site higher up on the search results pages. While bubble keywords are visually appealing and will help with your search engine rankings, the most effective way to use keywords is by including them in relevant content on your page. Bubbles of keywords that don't relate to useful content won't keep you in the higher search engine rankings for long.

SEO is important for bringing people to your content because, without traffic, your content does you no good at all. It may take a little time and effort to get the keywords in place, but once you do, the traffic to your content will increase.

Unlocking the Secrets of LinkedIn

LinkedIn can be an extraordinarily powerful part of your overall sales and marketing strategy, but you have to know how to use it.  As a business networking site, it's the optimal place to distribute your content marketing material if you want to target business professionals. There are literally millions of professionals are on LinkedIn.

Learn how to use this powerful resource to get EXACTLY the kinds of clients you desire.

Join the Midwest Business Academy on Friday, May 22 at 3:00 pm for a free teleclass, "Unlocking the Secrets of LinkedIn" by Raymond Chip Lambert. Register here!

In this session you will:

Learn what LinkedIn is and why it can work to your advantage in developing strong referral relationships.

Uncover the networks you already have and powerfully tap into them for anything you need.

Identify where to get started and the dangerous mistakes you may be making if you are already on LinkedIn.

Learn the secrets that the top users employ to leverage the system to make more money.

Understand how to position yourself in your networks so that people are magnetically attracted to you.
Join us as we unlock the secrets of LinkedIn.

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About the Speaker:

Raymond Chip Lambert, CEO, Network 2 Networth

Raymond Chip Lambert is a Business Development expert who works exclusively with seasoned professionals to leverage their existing relationships and catapult them into the business they truly want.  Through his programs, Chip guides professionals to translate complex business development concepts into actions that grow their businesses exponentially.
  
Chip is recognized for immediately establishing rapport with audiences which not only deepens the learning experience for participants in his programs, but also has been a critical function of his success.

A professional speaker, trainer and business coach since 2000, Chip regularly consults professional firms on melding time tested Business Development strategies with online Social Media strategy and unlocking the value of their existing network connections.  Over 10,000 people have been touched by his regularly scheduled webinars and live training events and programs.

 

Increasing Online Sales with Content Marketing

The simple task of adding quality content to a site can mean the difference between generating more sales or driving away prospective customers. Creating something unique and creative enough to grab the attention of the reader is the key to a successful business.

There are a few simple ways you can increase your sales with content. The following are a few examples designed to bring in the customers and keep them coming back for more.

List Capture – The easiest way to build a list of potential customers if to offer something on your website for free. It could be as simple as a free report detailing more information about your product or a free copy of an eBook you have written. Enticing the customer to want to sign up for something will allow you to retain a list of customers to use to further in your marketing efforts.

Promotion – Promoting your product throughout the content of your website is the best way to get a customer interested. Place a graphic of your product and make it clickable so when a customer clicks on the image they will be taken to a sales page about the product. Once the customer is there, give them the option to either buy the product or receive more information about the product. This again, allows you to develop a list of potential customers who you can then market to.

Keywords – Perhaps the best way to drive traffic to your site and gain customers is by writing content rich content with keywords for greater search engine optimization (SEO). Providing these keywords will help your website reach the top of the search engines and bring more customers to your site. Knowing which keywords to use requires some research on your part.

There are many sites on the web which allow you to plug in a word and display how many people search for it on the web. Use these tools to plug in some of the keywords from your content and then properly place them throughout your content. It needs to be placed organically so the content remains in a natural, flowing manner and not forced. I'll take more about SEO for your content marketing in my next post. Check back later this week!

In the meantime, tell me how you have found success with these content marketing strategies. I'd love to know what works for you and to share new dieas with my readers!

 

How to Make Your Competition Irrelevant - Free Audio Download

If you're a small business owner, you'll enjoy adding this audio to your library.  It's a teleclass that I did a while back. 

"How to Make Your Competition Irrelevant" - http://tinyurl.com/ogpkf4

 

 

Last Chance To Register for Tonight's "Red Hot Internet Publicity 2.0" Teleclass

Don't forget! Tonight is another great education session sponsored by Midwest Business Academy.  Registration is quick and easy.

We hope that you'll be able to join us for "Red Hot Internet Publicity 2.0" with Penny Sansevieri! It all starts tonight, May 18th, at 6 pm!

Register here:
http://midwestbusinessacademy.camp7.org/ViewEvent.ashx?eventId=59055

Content Marketing: How to Generate Leads

With content marketing, your goal is to increase sales by creating and delivering high-quality information to potential customers as well as current ones. Content marketing goes hand in hand with another type of marketing called network marketing (or social networking) because more people can be reached by using both together.

With the use of network marketing, you can reach out to more people and create more leads. This can also generate more sales over time. By combining the two types of marketing, you reach more people and create more interest in your products or services thus increasing sales.

You can generate ongoing leads using both content and network marketing. You can create your content in almost any form imaginable, using articles, videos, audio, e-books and teleseminars. All of these forms of content can be spread across a massive social networking base using websites such as MySpace, Twitter and LinkedIn.

Here are some important things to remember when beginning this form of marketing:

• Set yourself up as an expert in your industry. When people feel more comfortable coming to you for information they are more likely to listen to your suggestions. They will see you as someone who is giving them loads of useful information and content they can use to solve problems, save time and make money. Over time, they will begin to follow you and want to know more about you and your business, which will lead into sales down the line.

• Your prospects or customer base will begin to share what you have taught them. This is called viral marketing. The basic premise involves people becoming so impressed with the information you have shared with them, they then share it with other people. This process goes on repeatedly. In fact, through the Internet, it can go on for years. This is, without a doubt, the best part of content marketing since the information is being shared with no further interaction from you.

• It is very important the content you are sharing is valuable and informative. If you are providing people with useless information, no positioning in the world will matter because they won’t feel as if they are being helped in any way.

• Generating leads with content marketing is not hard to do. The process just takes a little practice to find the right places to place your content for your target market and the right type of information to share. Once you have some ideas and information, get involved on social networking sites. Join like-minded groups and start contributing tips and tidbits to the group. Don’t go in for the immediate sale or use spam as a selling tactic or this will immediately turn people off.

• Start slowly and offer short nuggets of highly informative content and then offer a link to read more. Once people go to your collection of articles, video or audio collections you can really let loose and bring them to you and your products.

Red Hot Internet Publicity 2.0 Teleseminar

The Midwest Business Academy has a fantastic opportunity for you coming up on Mondy, May 18th at 6:00 pm Central time. We will be continuing our conversation with Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc.

During this 60-minute teleclass is Penny will be covering social networking. If you think you have your Internet marketing covered with just a web site, you might be missing out on a bucket of Internet gold. This class is packed with information with everything from understanding social media to monetizing sites like Facebook, Squidoo, and Twitter.

We’ll also talk about what you should never do on your web site and why a blog is a must-have part of any Internet campaign. We’ll also look at some of the hottest online trends too!

• The secret to getting thousands of hits on your web site and then converting them into sales!
• Top internet promotion techniques that won’t cost you a dime!
• The Virtual Author Tour™, how you can “tour” yourself on the net
• How to use site like Facebook and Squidoo to build your customer base
• What is Twitter? We’ll talk about Twitter and how to use it to drive more sales to your web site
• How to create a web site that sells your book
• Simple steps to blogging effectively!

BONUS: We’ll even include some time-saving hints to maximize your online efforts without spending HOURS online!

Penny's company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. Her company researched, developed and implemented the first comprehensive Internet publicity campaign called The Virtual Author Tour™.

Penny began her career in the publicity, book marketing, and literary field over 15 years ago. During that time she has been an author, freelance writer, publicist, and instructor. She has been instrumental in creating several highly successful marketing and publicity campaigns for author events and book launches. Penny is also President and CEO of Author Marketing Experts, Inc. and has developed and implemented countless marketing and publicity strategies.

She has worked with such high profile clients as world renowned psychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney & Lacey, Fred and Kim Goldman, owners of If I Did It, Jac Flanders (of the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay auction of a Princess Diana gown (lot “9” from Christie’s New York). Her firm has worked with numerous bestsellers including: Happy for No Reason, The Go-Giver, The Laws of Thinking and such high-profile books as: Chicken Soup for the American Idol Soul. Her clients have been featured on The View, CBS The Early Show, The Today Show, Entertainment Tonight, CNN, CNN Showbiz Tonight, National Public Radio, Something You Should Know, The Heloise Show and in Publishers Weekly, USA Today, The Wall Street Journal, Reader’s Digest, Essence Magazine, More Magazine, The Bridal Guide, Entertainment Weekly, MSNBC… and many others.

Penny's diverse background enables her to bring a multitude of talents to the table as well as a myriad of marketing techniques.

Once again, this event is Monday, May 18th at 6:00 pm Central time. Register at Date: 18 May 2009,
http://midwestbusinessacademy.camp7.org/ViewEvent.ashx?eventId=59055.

Can't wait to have you on the call!

5 Ways to Distribute Your Content for Free

I've already talked about the concept of giving your content away for free to help build interest and excitement about the products and services you have to sell. But, you may be wondering how to tell people about your free offer. There are a number of ways to get this accomplished for a price but there are also ways to get your content distributed free. Here are five ways to distribute your content that won’t cost you anything at all.

1. Social Networking - Social networking is the hottest promotional tool available online at this time. There are a lot of sites such as Twitter, MySpace, Facebook, Digg and others who have opened up a world of marketing for online businesses. Through these tools you can establish trust, expertise and gain a sold following of people who want to know what you think and can do for them.

2. Article Directories – These sites are comprised of article listings written by just about anyone and on any subject. The articles are placed specifically for use on these types of sites. They rank well on search engines because they rely heavily on SEO and also provide links back to your website. This is another great and free way to show your expertise and knowledge in your chosen field thus bringing more people to you and your site.

3. Blogging - Blogging is probably one of the most useful ways to bring someone to your information and website, specifically, guest blogging on other websites. Doing this can increase your exposure to an increasing number of people as you are able to link your information in your blog posts. The owner of the blog can also promote your site by placing links to your site around their blog. You can also offer to swap posts with other blogs and increase your traffic by bringing their followers to your site.

4. Give it Away on Your Website - One of the easiest ways to distribute your content is to offer it as a free bonus on your website. Everyone loves getting something for nothing, so package your content as a PDF or even an audio download and let your site visitors download it for nothing. Don't even ask for an email address in exchange. Instead, just give it as a gift and you'll generate good will.

5. Using Local Listing Services - This tactic is especially useful if you have an offline business with an online presence. Google and other search engines have local area listings, so when someone does a local search they will find your website. This increases your chances of being closer to the top of the first page in search engine results. This is a great way to increase your online visibility with absolutely no cost to you. When local customers find your website, they will be even more likely to look to you for their information needs, which will in turn lead to more sales.

The biggest tip is to never stop the process of using new content to promote your business. There are always new ways to get your name out there, but providing free content that solves a problem for your customer will never go out of style.

Have you downloaded your free mini-report from me yet? Be sure to go to http://www.crazysimplemarketing.biz/ to get your copy of Content Marketing Explained: Why Your Business Needs Content! 

"Red Hot Internet Basics"

Social networking is the perfect way to distribute your free marketing content, but the whole concept can be quite intimidating. My Midwest Business Academy partner Jennifer Tobias and I want to help you sort it all out!

Join us for a free teleclass, "Red Hot Internet Basics" presented by Penny Sansevieri. This 60-minute teleclass is Part 1 of a 2 part series, in which Penny will be covering social networking.

If the idea of blogging, social networking, and Twittering has your head spinning, you’ll love this class!

We’ll look at easy ways to start a blog or podcast and tricks for keeping them going. Did you know that most bloggers or podcasters only keep the momentum for a month? This class will show you simple things you can do so you never have to worry about running out of ideas or ways to market yourself!

All your Internet questions answered:

• What the heck is RSS and why you should use it

• Blog, blog, blog – the best and fastest way to get a blog
• What’s “social media”? Understanding what this, and how to navigate it
• What and how to use social bookmarking

Come with ALL of your Internet questions, this class will get them answered! 

To register: http://midwestbusinessacademy.camp7.org/events?eventId=57380&EventViewMode=EventDetails

We look forward to having you on our call!

Give It Away!

Did you know that the most successful Internet marketers give their stuff away for free? Yeah, it sounds crazy, but the premise behind it is soooo simple! By giving entrepreneurs a little free help, they get a glimpse of the incredible products and services you have in store for them. And they want more! So, offering 5 tips here and 10 how-tos there can attract attention and build excitement for the products and services that you actually sell.

That's how content marketing works. While you're not outright promoting a product up front, you are giving readers an opportunity to learn more about you and what you can do for them. You give them insight into solving a problem or explain a new strategy or way of thinking, generating interest and possibly sparking ideas. When your content starts working for them, they'll seek out more information from you. And you've just connected with a potential client or customer who sees you as the expert!

I'd love to share more about content marketing with you so you can understand how to make this concept work for your business. I've created a free gift, just for you! Go to http://www.crazysimplemarketing.biz/ to get your free mini-report on why content marketing matters to you. You'll learn why content is crucial to your business, how to save money marketing with content, and much more!

Have a great Friday, and make it a productive one!

Speak Now & Forever Get New Clients Teleseminar Tomorrow!

Join me tomorrow, May 8 at 12 pm, as I talk with Elizabeth Hagen about speaking! If you're nervous about putting yourself out there and worried that your speaking skills aren't up to par, Elizabeth will put those anxieties to rest and show us how to make it easy! You'll be amazed at the ways you can develop your speaking skills to bring in a steady stream of new clients.   

Register now if you haven't already! I look forward to hearing from you tomorrow!
 

Creating Compelling Content

Content marketing is one of the best ways to get your name known throughout your industry. If you want to establish yourself as an expert entrepreneur in your field, providing helpful, up-to-date, and relevant  information is the way to do it. However, one of the questions I always get is, "What should I write about?" I find the entrepreneurs are willing to market and often have tons of potential topics, but they're just not sure how to write content that is unique and interesting.

Here are few to think about when planning the content for your articles, blogs, white papers, reports, and even your Web site:

• Keep it simple for the reader. Write so that readers from your target market can understand and apply the information.

• Try to connect with the reader by telling a story in relation to your product. 
• Think of commonly asked questions about your services or products. Write down your answer, include a few examples, and then format it into a step-by-step article.
• Write a review about a new book, product, or vendor.
• Choose Web sites that you visit often and write about why you like them.
• Think of what you "wouldn't" or "shouldn't do to build your business. Try topics like, "The top 5 mistakes made by..." or "5 Surefire Ways to Drive Customers Away".
• Engage the reader by using humor or an upbeat attitude throughout the website. No one likes a monotone speaker and the same goes for boring, dragging content on a site.
• While writing, use an active tone to call the customer into action.
• Pepper the copy with SEO rich keywords to increase page rankings.

The main goal is to keep the reader interested in what they are reading. The customer wants to feel a connection to what they are reading, so presenting the content in a casual tone and providing valuable content will keep them coming back.

Compelling content doesn’t have to just be in article or sales copy form. There are other ways to create quality content and keep the reader interested in learning more about your product or service.

Non-text options to add to your website: 

• Graphics and Pictures
• Videos
• Podcasts
• An Interactive Forum
• Outside Links
• Online Games
• eBooks for Download
• Testimonials
• Newsletters

The more compelling, quality content you have to offer, the longer amount of time your visitor will spend on your website. The more interactive the site is, the more someone will recommend the site to a friend. Quality content and compelling text and visuals will not only make your site stand out amongst the rest; it will solidify your place in your market.

May's Focus: Content Marketing

Happy May Day! How many of you are wondering where April went? It's amazing how fast time flies when you're having to much fun working on new projects and ideas!

With the new month comes a new focus here on the Productive Entrepreneur blog. First, let me say a special thanks to ALL of you who shared your personal success stories about working with virtual assistants. The response was incredible, and I really hope you were inspired to find ways to integrate VA services into your business. Your productivity will soar!

For May, we'll be looking at content marketing. If part of your marketing strategy is to build your Web presence, then you will find this month's articles, tips, and stories very helpful. For starters, let me define content marketing for you....

Content marketing is the technique of creating and distributing valuable and relevant content to attract a defined target audience, with the over all objective being the creation of sales. Basically this is a way to reach out to your customers and potential customers in a way specifically designed to attract them to you and keep them coming back.

Content marketing is accomplished without overtly trying to sell a product; it is intended to educate and inform your customers. With typical marketing, the goal is to make a sale and the product or service is the main point of the approach. Content marketing is very different from this approach. Your main goal with content marketing is to deliver consistent and useful information to the customer. In return, they will reward the company with their business and, over time, their loyalty to the brand. This form of marketing creates a bond between the customer and the company, and this connection is tough to break, resulting in a loyal customer.

Traditional marketing is becoming less and less useful as customers skip commercials or change the channel on the TV. Ads in papers and billboards are not interactive and provide no real help to the customer. Pop-ups on the Internet are another way advertisers try to market their products, but this can be ineffective as more and more people use their pop-up blocking tools to avoid these invasive marketing tactics. 

Content marketing breaks the mold completely. As odd as it may seem, the customer is the one who searches for the information they need. Not only do they remember where they found what they needed, they remember who provided the useful information as well - and this is where the marketing comes in.

Potential customers will buy from a company they trust and perceive to have the same interests as they do. This is why providing helpful advice and information is so very important to this marketing strategy. Most of the time, the people reading information on a web page don’t realize the marketing that happens behind the scenes as they read the content.

Recent studies have shown 70-80% of people who were surveyed, felt more comfortable buying something from a company they trust. Content marketing builds trust, because the customer begins to look forward to your next content installment and may make decisions based on the information given.

In the next few weeks, we'll be offering tips and strategies to help you develop a content marketing plan that will boost your business, attract new clients, and create loyal customers. Have a great weekend!