Content marketing is one of the best ways to get your name known throughout your industry. If you want to establish yourself as an expert entrepreneur in your field, providing helpful, up-to-date, and relevant information is the way to do it. However, one of the questions I always get is, "What should I write about?" I find the entrepreneurs are willing to market and often have tons of potential topics, but they're just not sure how to write content that is unique and interesting.
Here are few to think about when planning the content for your articles, blogs, white papers, reports, and even your Web site:
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Keep it simple for the reader. Write so that readers from your target market can understand and apply the information.
- Try to connect with the reader by telling a story in relation to your product.
- Think of commonly asked questions about your services or products. Write down your answer, include a few examples, and then format it into a step-by-step article.
- Write a review about a new book, product, or vendor.
- Choose Web sites that you visit often and write about why you like them.
- Think of what you "wouldn't" or "shouldn't do to build your business. Try topics like, "The top 5 mistakes made by..." or "5 Surefire Ways to Drive Customers Away".
- Engage the reader by using humor or an upbeat attitude throughout the website. No one likes a monotone speaker and the same goes for boring, dragging content on a site.
- While writing, use an active tone to call the customer into action.
- Pepper the copy with SEO rich keywords to increase page rankings.
The main goal is to keep the reader interested in what they are reading. The customer wants to feel a connection to what they are reading, so presenting the content in a casual tone and providing valuable content will keep them coming back.
Compelling content doesn’t have to just be in article or sales copy form. There are other ways to create quality content and keep the reader interested in learning more about your product or service.
Non-text options to add to your website:
- Graphics and Pictures
- Videos
- Podcasts
- An Interactive Forum
- Outside Links
- Online Games
- eBooks for Download
- Testimonials
- Newsletters
The more compelling, quality content you have to offer, the longer amount of time your visitor will spend on your website. The more interactive the site is, the more someone will recommend the site to a friend. Quality content and compelling text and visuals will not only make your site stand out amongst the rest; it will solidify your place in your market.
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