I'm a recent Twitter convert. I enjoy the online application because powerful relationships develop between what may at first seem like trivial posts. When used effectively, Twitter isn't a timewaster... it's a venue to make connections in a fast and meaningful way.
Recently, when I needed a few folks to preview a product I was releasing, I just shot out a tweet and got some replies right away. Within 24 hours, I had some great feedback and even a couple of testimonials.
This video from CommonCraft provides a great explanation of what Twitter's all about.
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