Social networking is fast becoming the new networking and marketing trend, and it certainly seems to have taken on a life of its own. And along with this trend is a whole new world of technological jargon. Don't let that language scare you! There are many advantages to joining this popular online culture, especially when you can use it as a marketing tool for your business.
Successful entrepreneurs are naturally adventurous and willing to try something new, and they always start by feeding their natural curiosity with a little research. Today I have a great tool that you can use to figure out what this social networking craze is all about. John Jantsch of Duct Tape Marketing wrote a guide to help you navigate through this social networking maze, and thanks to a sponsorship from Microsoft Office Live Small Business, you can download it for free.
After you read this, and do a little more exploring on your own, I'd love to hear how you plan to use social networking in your own marketing plan. And if you're not quite sure how to leverage this tool, let me know! We can figure out a plan together.
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Joy Duling is a business strategist and creator of The Productive Entrepreneur ProgramTM. If you enjoyed this post, we invite you to explore the resources available at www.theproductiveentrepreneur.com. Each month, Joy presents resources and educational opportunities aimed at helping self-employed, entrepreneurial business owners increase their personal productivity so that they can accomplish BIG goals.
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